Business Environments of ALDO and Clarks shoe Companies Essay

Business Environments of ALDO and Clarks shoe Companies - Essay ExampleThis paper illustrates that in 1993 ALDO entered the US commercialize and in the next year it ventured out of North America. Israel was the first country outside North America where ALDO started its business under a franchisee agreement. It set ALDOs international business model. By 2011 the partnership has opened more than 1000 stores operating in sixty-five countries across the globe. There are also clx ALDO Accessories stores operating in nineteen countries. The Clarks was established as a result of an inspirational idea by James Clark. The company was founded by the joint stew of the brothers, Cyrus and James Clark in 1825 in Somerset village in the United Kingdom. The start was made with their sheepskin slipper, named the Brown Petersburg which was highly successful. In 1842 the monthly gross sales averaged at one thousand pairs a month. Initially, the entire production was prepared by hand and by the Cla rk brothers only. With the rise in demand, workers from outside were hired. In 1851 the Clark brothers were awarded at the Great Exhibition where the achievements of the British industry were showcased. In 1863 the factory system was established and thirty years later, in 1883, the first shoe was designed that ascertain the actual shape of the foot. This remains as the bedrock of reputation of this company. In 1990, the factory location was changed from the UK to Portugal following changes in trade patterns in the world. It was the onset of the companys decision to move out and operate overseas. Presently Clarks has expanded in Eastern and Western Europe, North America, India, as well as mainland China. The knowledge of the core customer base is essential for any retailer. The decision about the target market is taken on the basis of detailed abridgment on the existing client base. Customer satisfaction level and loyalty, loopholes leading to customer dissatisfaction, current tast e of the people in general, spending patterns of the people and kitchen stove for pulling them towards the particular brand, visions of creating new designs suiting customer preference all these require in-depth knowledge of the customers or range of customers that a retailer targets for its sale. Respect for the customers preferences is real important.